TYPE: Diploma
DURATION: 4 Months
CONTENT
- Conducting marketing research audits of your own organization, the competition and the customers
- Efficient marketing segmentation and SWOT analysis
- Customizing producers and services to satisfy the needs of your target audiences
- Advantages and disadvantages of different distribution channels
- Selecting the most efficient promotional strategy
- Developing and implementing your annual marketing plan
- Setting up control procedures to monitor the marketing plan’s implementation and results in each target market segment
QUALIFICATION
- SSSCE
- Vocational/Hotel/Restaurant staff
- HND/Degree
- Mature students
FEES
- GHS 4,000.00 (Ghanaian)
- GHS 4,500.00 (Foreign)